On 12th September 2025, an inspiring sustainability milestone unfolded in Udaipur. Rajasthan Police received ISI-certified helmets made entirely from recycled ABS plastic that once polluted oceans and littered landfills. The event was attended by IPS Gaurav Srivastava (Inspector General, Udaipur Range), IPS Yogesh Goyal (Superintendent of Police, Udaipur District), Madhu Jain (Director, IIFL Foundation), and Alok Adhikari (Founder & Director, Yashlok Welfare Foundation).

The initiative is part of Waves to Wheels, a CSR program by Yashlok Welfare Foundation with support from IIFL Foundation. The project tackles two urgent challenges simultaneously — plastic pollution and road safety — while creating dignified livelihoods for marginalized communities.

Plastic waste collected from Mumbai’s coastline and surrounding urban areas was repurposed into helmets, demonstrating how a pollutant threatening marine life can be reborn as a life-saving safety device. Behind this transformation are tribal communities from Palghar, underprivileged women, and persons with disabilities, all trained and employed through Yashlok Welfare Foundation’s skill-development program.

💡 Why It Matters

• ♻️ Thousands of kilograms of ocean-bound plastic diverted from ecosystems.
• 👩‍🏭 Sustainable income opportunities for disadvantaged groups.
• 🛣 Road safety awareness extending to over crores people across Rajasthan.

This event showcases the power of cross-sector collaboration — corporate partners, law enforcement, and NGO uniting to turn waste into a force for good. It’s a reminder that thoughtful recycling and community empowerment can create ripples of change: cleaner oceans, safer roads, and stronger livelihoods.

Yashlok Welfare Foundation, with the generous support of Inorbit Malls (India) Pvt. Ltd., proudly partnered with the Navi Mumbai Municipal Corporation to provide specially manufactured raincoats made from recycled PVC plastic. This initiative is part of our larger vision under Waves to Wheels & Beyond—a program dedicated to tackling plastic pollution, fostering sustainable livelihoods, and enhancing road safety.

From Waste to Protection

The raincoats were crafted using PVC plastic waste collected from Mumbai’s beaches, the Mithi River, and surrounding landfills. What was once harmful waste threatening marine and urban ecosystems has now been transformed into durable, 100% recyclable raincoats that protect those who safeguard our communities.

Supporting Frontline Heroes

The beneficiaries of this distribution were NMMC’s dedicated workforce, who face heavy monsoon rains while ensuring the city remains clean, safe, and functional. Providing them with high-quality, weather-resistant raincoats not only enhances their working conditions but also acknowledges their invaluable service to society.

Sustainability with Social Impact

Each raincoat represents more than just protection against rain—it symbolizes a cycle of sustainability and social upliftment. By involving marginalized groups in the process of collecting, segregating, and recycling plastic waste, the project contributes to both environmental restoration and livelihood generation.

Gratitude to Our CSR Partner

This impactful project was made possible thanks to the generous CSR contribution of Inorbit Malls (India) Pvt. Ltd. Without their support, the transformation of waste plastic into life-protecting raincoats for frontline heroes would not have been possible.

Towards a Cleaner and Safer Tomorrow

Through initiatives like this, Yashlok Welfare Foundation continues to prove that waste can be reimagined into resources that directly benefit people. The raincoat project for Navi Mumbai Municipal Corporation stands as a testament to how responsible recycling, corporate social responsibility, and community empowerment can come together to create lasting change.

In a significant step towards promoting road safety and sustainability, Grihum Housing Finance Ltd and Yashlok Welfare Foundation joined hands to donate ISI-certified helmets to the police departments across Maharashtra, Uttar Pradesh, Madhya Pradesh, Karnataka, Andhra Pradesh, Gujarat, Rajasthan, Telangana and Tamil Nadu. This initiative, part of an innovative CSR project, integrates skill development, sustainable livelihoods, and environmental conservation, setting a benchmark for impactful corporate social responsibility.

The helmets, crafted from recycled ABS plastics, were manufactured by beneficiaries of the CSR project, including persons with disabilities, underprivileged women, and unemployed youth. These individuals received specialised skill development training, empowering them with employment opportunities while addressing the critical issue of plastic waste.

Spreading Awareness and Sustainability 
Through this initiative, the police personnel will not only enhance their safety while on duty but also act as ambassadors of road safety awareness. Similar contributions have been made to police forces in Maharashtra, Uttar Pradesh, Madhya Pradesh, Karnataka, Andhra Pradesh, Gujarat, Rajasthan, Telangana and Tamil Nadu, broadening the project’s impact across the country.

A Holistic CSR Initiative
This collaboration addresses multiple social challenges by:

• Empowering vulnerable communities with skills and livelihood opportunities.
• Promoting sustainability by recycling plastic waste into useful products.
• Fostering road safety through awareness and the distribution of quality helmets.

Voices of Leadership

Mr. Ranjan Kumar Sharma, Joint Commissioner of Police (Pune City), expressed his gratitude, saying, “We are deeply thankful to Grihum Housing Finance Ltd. and Yashlok Welfare Foundation for their thoughtful contribution. These helmets not only enhance the safety of our personnel but also carry a strong message about sustainability and road safety. By involving underprivileged communities in their production, this initiative demonstrates how collaboration can create a ripple effect of positive change. We are proud to be part of this meaningful project and look forward to spreading awareness about road safety in our community.”

Mr. Manish Jaiswal, MD & CEO of Grihum Housing Finance Ltd, remarked, “This initiative reflects Grihum’s unwavering commitment to fostering a sustainable and equitable future for India’s self-made individuals (SMIs). We are honoured to support our tireless traffic police, whose dedication ensures safety on our roads. In collaboration with Yashlok Welfare Foundation, these products—lovingly handcrafted by the specially-abled using sustainable and eco-friendly materials—serve as a tribute to the road warriors whose relentless service deserves our collective acknowledgement and appreciation.”

Mr. Alok Adhikari, Chairperson of Yashlok Welfare Foundation, stated, “We extend our heartfelt gratitude to Grihum Housing Finance Ltd. and the Police Departments of Maharashtra, Uttar Pradesh, Madhya Pradesh, Karnataka, Andhra Pradesh, Gujarat, Rajasthan, Telangana and Tamil Nadu, for their invaluable support in making this CSR project a success. This initiative exemplifies the power of partnerships in addressing critical social and environmental challenges. By empowering underprivileged communities, recycling plastic waste into meaningful products, and spreading road safety awareness, we are creating a positive impact on multiple fronts. Together, we are paving the way for a safer, greener, and more inclusive future.”

A Step Towards a Safer and Greener Future       
This initiative underscores the power of collaboration between corporate and nonprofit sectors to achieve sustainable development goals. Grihum Housing Finance Ltd. and Yashlok Welfare Foundation remain committed to scaling this project and fostering innovation in CSR to create a lasting positive impact.

Inorbit Malls, as a part of its CSR initiative – Inorbit Cares along with Yashlok Welfare Foundation is supporting the Navi Mumbai Municipal Corporation (NMMC) in its quest to achieve the ‘Cleanest city’ title under the Central Government’s Swacch Bharat Abhiyaan. The support includes sponsoring reflective jackets for the Corporation’s frontline cleanliness workers – the ‘Safai Mitras,’ who play the most important role in keeping the city clean.
These jackets are they were crafted by underprivileged women and youth and packed by visually impaired individuals who are a part of the Foundation.
An official event to formalise the contribution was concluded today at the NMMC HQ, CBD Belapur, Navi Mumbai.
In all, 3100 such jackets were be distributed for use by the ‘Safai Mitras’ or SWM workers, ensuring their visibility and safety during the ongoing cleanup operations besides helping in creating awareness about waste segregation. The ceremony was be graced by distinguished guests, including Kishore Bhatija, Group Advisor from K Raheja Corp; Dr.Kailas Shinde (I.A.S), Municipal Commissioner, NMMC; Sunil Pawar, Additional Municipal Commissioner, NMMC; Somnath Kekan, Assistant Director, Town Planning (ADTP), NMMC; and Shirish Aradwad, City Engineer, NMMC. This initiative underscores Inorbit’s and Yashlok Welfare Foundation’s commitment to community welfare and urban sustainability.
By providing these reflective jackets, Inorbit Malls and Yashlok Foundation together support the vital work of NMMC’s sanitation workers and contribute to the broader goal of a cleaner, safer Navi Mumbai.

In a commendable display of corporate social responsibility, Inorbit Malls Private Limited has extended a helping hand to Vadodara’s law enforcement and municipal authorities by donating free helmets crafted from recycled plastic. The initiative not only promotes road safety but also empowers underprivileged youth, women, and people with disabilities through skill development and sustainable livelihood.

The distribution of helmets to Vadodara City Police took place at the mall’s amphitheatre and witnessed the presence of esteemed dignitaries including Vadodara City’s Commissioner of Police, Shri Anupam Singh Gahlaut, Joint Commissioner of Police, Shri Manoj Ninama, DCP Admin Shri Tejal Patel and Deputy Commissioner of Traffic Police, Shrimati Jyoti Patel, along with several other senior police officers. On the other hand, the distribution to Vadodara Municipal Corporation was held at their respective office and the event was graced by Shrimati Arpit Sagar, Deputy Municipal Commissioner, Vadodara; Shri Suresh Tuver, Assistant Municipal Commissioner Pashchim Zone and Shri Vijay Kumar Solanki, Ward Officer. This collaborative effort between the private sector and public institutions underscores the significance of community engagement in fostering a safer and more sustainable society.

The initiative addresses multiple pressing issues simultaneously. Firstly, it tackles the critical issue of road safety, particularly concerning two-wheeler riders. Helmets are indispensable for safeguarding lives on the roads, significantly reducing the risk of head injuries in the event of accidents. By providing these helmets free of charge, Inorbit Malls Private Limited contributes to enhancing the safety of both police personnel and municipal workers who are frequently exposed to the hazards of traffic management and city maintenance.

Secondly, the initiative demonstrates a commitment to environmental conservation by utilizing recycled plastic for helmet production. By repurposing plastic waste, the project contributes to mitigating pollution and promoting sustainable practices. Moreover, the involvement of underprivileged individuals, including youth, women, and people with disabilities, in crafting these helmets not only provides them with livelihood opportunities but also empowers them economically and socially. It serves as a testament to the potential of inclusive initiatives in fostering equitable development within communities.

The collaboration between Inorbit Malls Private Limited and Vadodara’s authorities exemplifies the positive outcomes achievable through public-private partnerships. By leveraging corporate resources and expertise, businesses can make meaningful contributions to societal welfare, while governmental institutions can amplify the impact of their initiatives through strategic collaborations with the private sector.

Furthermore, this initiative sets a precedent for other corporations to follow suit, encouraging them to integrate social and environmental considerations into their business practices. Beyond mere philanthropy, such initiatives demonstrate the potential for businesses to act as agents of positive change, aligning their interests with broader societal goals and fostering sustainable development.

As Vadodara embraces these recycled plastic helmets, it symbolizes a collective commitment towards a safer, more inclusive, and environmentally responsible future. It is through such collaborative endeavors that communities can overcome challenges and progress towards a brighter tomorrow. Inorbit Malls Private Limited’s donation of recycled plastic helmets to Vadodara’s police and municipal authorities serves as a shining example of corporate citizenship, embodying the values of compassion, sustainability, and community empowerment. With continued efforts and partnerships like these, we can strive towards building a safer, more resilient, and equitable society for all.

Yashlok Welfare Foundation’s ongoing initiative to empower people and transform lives completes yet another successful campaign.
Yashlok Welfare Foundation delivered raincoats to the Mumbai and Maharashtra Police Department for welfare of the department.
These raincoats will protect the police personnel from heavy rains helping them to function better. The raincoats also serve as a beacon to promote messages for public interest. All the raincoats have prominently printed messages helping in creating public awareness and promoting education to follow traffic rules for road safety.
This activity is part of a larger program that is focused on Creating sustainable Livelihood through plastic waste management . Under this initiative, women and youths from underprivileged section of society receive skill development training and employment to manufacture raincoats from recycled PVC plastic. About 110 individuals have received training and employment (beneficiaries) through this initiative and it contributes to reducing plastic waste in the environment.

Since the month of April 2024, Yashlok Welfare Foundation, under the guidance of raincoat manufacturing company trained 110 unemployed underprivileged individuals who making them capable of manufacturing raincoats for the Police personnel.
All this was achieved through generous donations and support and guidance from Grihum Housing Finance Limited, IIFL Foundation and IFFCO-TOKIO General Insurance Company Limited.
With the help of the new skill, the well trained and experienced people who were completely clueless on what to do just six months ago, can now confidently work in any manufacturing unit they want making them self-sustainable. This truly exemplifies our firm belief that sustainable employment is the most powerful form of empowerment and we will continue to work on training, upskilling, employing and empowering the underprivileged in future as well.

Yashlok Welfare Foundation launched a remarkable initiative in partnership with IIFL Foundation and Bhakti Vedanta Hospital, aimed at enhancing free emergency medical services for road accident victims. The inauguration ceremony took place, at Bhakti Vedanta Hospital, Mira Road in the gracious presence of Mrs. Madhu Jain (Director, IIFL Foundation); Shri. Prakash Gaikwad (Deputy Commissioner of Police, Mira-Bhayandar, Vasai-Virar Police) and Mr. Alok Adhikari (Founder and Director, Yashlok Welfare Foundation) where the multi bedded high impact ambulance, equipped with state-of-the-art medical facilities was flagged off. Dr.Ajay Sankhe (Director and CEO) and Dr.K.Venkataramanan- PhD, (Director- Share your Care), from Bhakti Vedanta Hospital and Research Institute accepted the ambulance. Speaking at the event, Mrs. Madhu Jain Director- IIFL Foundation said,” At IIFL Foundation, we believe in the power of collective action to drive positive change in society. The launch of the free ambulance service, in partnership with Yashlok Welfare Foundation and Bhakti Vedanta Hospital, underscores our unwavering commitment to corporate social responsibility. By providing timely and critical medical assistance to road accident victims, we aim to make a tangible difference in saving lives and promoting a safer community. This initiative aligns with our core values of compassion and social impact, and we are proud to play a role in fostering a culture of empathy and care”

Shri. Prakash Gaikwad – (Deputy Commissioner of Police – Mira-Bhayandar-Vasai-Virar Police), said,” In the face of escalating road accidents, our community’s safety demands urgent action. The collaborative effort between IIFL Foundation, Yashlok Welfare Foundation, and Bhakti Vedanta Hospital to launch a free ambulance service is a significant step towards ensuring immediate medical aid for accident victims. With these fully equipped ambulances strategically positioned, we aim to minimize response time and maximize the chances of saving lives. This initiative reflects our collective commitment to building a safer and more compassionate society.”

It is of utmost concern that the road accidents often result in critical situations where immediate medical attention can mean the difference between life and death. Recognizing this pressing need, the IIFL Foundation, as part of its CSR activities has generously donated fully equipped high-impact ambulances to provide free-of-cost and more importantly, timely emergency and trauma care services. These multi-bed ambulances are fully equipped to provide immediate medical assistance to accident victims and will operate as vital lifelines for those caught in road accidents, offering timely aid and potentially saving lives. With the addition of this ambulance, the Traffic Police can now promptly send these ambulances to the accident site, so that victims receive medical attention as quickly as possible.

While the project is sponsored fully by IIFL, it has been expertly implemented by the Yashlok Welfare Foundation in collaboration with Bhakti Vedanta Hospital. Yashlok Welfare Foundation has the reputation of managing multiple similar emergency fast response systems with high impact ambulances for highway road-accident victims. The free ambulance service will be attended and serviced by Bhakti Vedanta Hospital through its trained medical staff, which will ensure top-notch medical care during critical moments.

Mr. Alok Adhikari, Founder of Yashlok Welfare Foundation, said, “This initiative will definitely be a strong move towards achieving road safety especially for the road accident victims. We are extremely happy and grateful for the help that IIFL Foundation has extended and happy to find Bhakti Vedanta Hospital by our side in this noble mission”

Dr.Ajay Sankhe (Director and CEO) and Dr.K.Venkataramanan- PhD, (Director- Share your Care), from Bhakti Vedanta Hospital and Research Institute thanked IIFL Foundation and Yashlok Welfare Foundation and said the hospital will use the ambulance to save precious lives.

The multi casualty high impact ambulance, equipped with state-of-the-art medical facilities and manned by trained personnel, will be stationed at Bhakti Vedanta Hospital to ensure prompt response to emergency calls. This noble initiative underscores the commitment of both the IIFL Foundation and Yashlok Welfare Foundation to contribute meaningfully to society and uphold the values of compassion and empathy.

In a remarkable union of entertainment, responsibility, and compassion, Yashlok Welfare Foundation and MTV’s iconic youth reality show, MTV Roadies – Karm ya Kaand, teamed up with the Maharashtra Highway Traffic Police for a groundbreaking road safety campaign.

The initiative’s message was reinforced as viewers witnessed a crucial road safety message from ADGP Ravinder Singal during a recent episode of MTV Roadies Karm ya Kaand. This message aims to promote responsible behavior on the roads, reaching MTV Roadies fans across the nation.

This initiative, aimed at raising awareness about road safety, saw MTV Roadies provide 500 branded helmets, courtesy of the Yashlok Foundation, to the Maharashtra Highway Traffic Police.

As per a press release, the collaboration underscores the show’s commitment to promoting road safety and responsibility while maintaining an element of adventure, staying true to the essence of MTV Roadies.

Humanitarian, philanthropist, and actor Sonu Sood, along with a dedicated team of traffic personnel, recently took to the bustling streets of Andheri West in Mumbai for this unique endeavor. In a surprising twist reminiscent of the show’s unexpected challenges, the team distributed helmets to individuals caught without proper headgear instead of penalizing them.

This act of ‘Karm’ aimed to encourage responsible behavior and ensure that road safety rules are followed in the future. The initiative aligns perfectly with the show’s spirit, emphasizing the significance of performing good deeds while holding individuals accountable for their actions.

Dr. Ravinder Singal, Additional Director General of Police (ADGP) of Maharashtra Highway Traffic Police, expressed his appreciation for the collaboration, saying, “As guardians of road safety, we are committed to making our streets safer for all. This unique partnership between MTV Roadies – Karm ya Kaand and the Maharashtra Highway Traffic Police has allowed us to emphasize the importance of road safety on a broader scale, reshaping mindsets and behaviors. We are grateful for MTV’s efforts on the streets of Mumbai today.” Yashlok Welfare Foundation and MTV Roadies – Karm ya Kaand’s collaboration with the Maharashtra Highway Traffic Police serves as a shining example of how entertainment can be harnessed to promote social responsibility and contribute to a safer and more responsible society. With this partnership, MTV Roadies has not only entertained but also made a significant impact on road safety awareness and encouraged responsible behavior on the streets of Mumbai and beyond

VMS- Digital Hoarding Awareness messages:

https://www.mtvindia.com/questionmarks/

Yashlok Welfare Foundation collaborated as awareness partner with India’s leading youth entertainment brand, MTV, from Viacom18, one of the largest media conglomerates of the country, launched a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As a part of the pro-socio initiative MTV organised a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth.

The ‘MTV Question Marks’ campaign aims to create a seismic shift in perceptions of success, and the consequent academic pressure. By creating a nationwide movement that empowers the youth and parents to value individual growth and personal exploration, MTV stands at the forefront of championing a brighter, more balanced future for the youth of India.

The workshop took place in the presence of Cause ambassador and renowned writer, producer and mental health activist, Shaheen Bhatt, mental health experts Aanchal Narang – founder of Another Light Counselling, psychologist, Anureet Sethi – co-founder, chairperson, Trijog – Know Your Mind, general manager (IEC) Podar Education Network on the stage along with Trijog – Know Your Mind co-founder and CEO Arushi Sethi Shah and Drums Food founding member & COO Ankur Goel.

MTV’s latest campaign takes a bold step to redefine the role of academic marks as the sole measure of success. The campaign’s messaging ‘Marks Hai Benchmark Nahi’ is rooted in consumer insights. A comprehensive youth study by MTV, focused on 15-25-year-olds, showed that 60 per cent of them are closer to their parents than their friends. Interestingly, despite this affinity, more than half avoid debating their parents assuming they would not see their point of view. Based on this insight and the pressure to score high marks, MTV Question Marks aims to open a sustainable dialogue between youth and their parents, who they consider as the first and the safest harbour for difficult conversations.

MTV collaborated with highly qualified experts, creating a resource bank and providing channels of counsel and communication on their dedicated campaign microsite http://www.mtvquestionmarks.com. MTV also unveiled an impactful and novel brand film that elevates the core message of the campaign, questioning the overdependence on marks as a metric for a successful life. The film encourages parents to step up and change the narrative, by staunchly supporting and shaping their child’s unique path to success.

Speaking on announcing its latest campaign, Viacom18 head – youth, music, and English entertainment Anshul Ailawadi said, “MTV has never shied away from shining the light on themes that matter to young Indians. Our latest campaign, MTV Question Marks, is a clarion call for change. With this initiative, we hope to bring a mindset-shift amongst parents, to move beyond traditional academic benchmarks, and believe in the capability of young minds to define success on their own terms.”

The campaign will also promote the Government of India’s Department of Public Health and Welfare’s initiative, National Tele Mental Health Programme of India – Tele MANAS, a comprehensive mental health care toll-free helpline number that makes mental health services accessible and free to every individual. Yashlok Welfare Foundation, a renowned not-for-profit organisation, supported the cause as awareness partner.

Special guest Maharashtra Highway Traffic Police (ADGP) Additional Director General of Police Dr. Ravinder Singal shed light on the importance of youth mental health in the context of academic stress, saying, “The growing stress on kids today makes me want to share this important message with all parents. I really think that true success comes more from being brave and trying new things than just from grades. While grades show what a student remembers, they don’t show who they really are inside. Just getting good grades doesn’t mean you’ll be successful. There are many opportunities waiting for our kids. We should all work together to make sure our kids feel good mentally and emotionally, helping them find these opportunities. Let’s be a strong support for our kids, helping and understanding them instead of pushing them too hard. We should always listen to them, helping them in good and tough times. And if we think they need extra help with academic stress, it’s okay to ask experts. After all, grades are just one way to see how a kid is doing, kyunki marks hain, benchmark nahi.”

To expand the campaign’s reach, MTV has forged strategic partnerships. Snack Partner Epigamia, through its co-branded, limited edition yogurt edition with the tagline ‘Naye Zamane ka Dahi Shakkar’ packaging will add a creative dimension, enhancing the campaign’s visibility and appeal to a wider audience. Drums Food International co-founder & CEO Rahul Jain said, “We are proud to partner with MTV on this campaign, a noble initiative aimed at reshaping the way parents perceive success for their children. Our limited edition yogurt ‘Naye zamaane ka dahi shakkar’ symbolizes the support we offer to parents and students during the stressful exam season. We believe in nourishing not only bodies but also minds. It’s more than just yogurt; it’s a taste of confidence and well-being in every cup.”

On the association, psychologist and Another Light Counselling founder Aanchal Narang said, “Exams are often equated with a child’s capability to succeed, which is unfair threshold. With this campaign, we hope to create a space where parents can learn and understand their children in a way most have not before. We aim to help parents navigate through their children’s academic life while being empathetic and compassionate.” Youth Mental Health Partner Another Light Counselling, has been an integral collaborator in giving life to the parent-focused workshop, providing resources for mental health management and driving a meaningful conversation through it.

“We champion celebrating efforts, debunking the misconception that top academic performance defines worth. Our campaign emphasizes nurturing environments, acceptance, and mental health support, bridging the gap with Trijog.” added, Trijog – Know Your Mind CEO & co-founder Arushi Sethi.

Trijog – Know Your Mind co-founder and chairperson and Podar Education Network General Manager (IEC) Anureet Sethi mentioned, “We challenge the belief that academic success guarantees happiness. By prioritizing emotional resilience, empathy, and compassion, we pave the way for societal stability. Join our campaign to shift focus from IQ to EQ, creating a stronger, empathetic society.”

Yashlok Welfare Foundation, in collaboration with SBI Foundation, SBI-SG Global Securities Services Pvt. Ltd., and SBICAP Ventures Limited, has come together to enhance road safety and emergency services for road accident victims through projects SBIF Suraksha and SBIF Sanjeevani Nirantar Seva.

At an event held in Yashwantrao Chavan Centre in Mumbai, 1600 fabricated helmets were distributed to the Mumbai Police, while two ambulances were flagged off to provide free-of-cost emergency and trauma care services for victims of road accidents on the Mumbai – Ahmedabad Highway. The event hosted by Mr Alok Adhikari, founder of Yashlok Welfare Foundation, was attended by Dr. Ravinder Singal, IPS, Additional Director General of Maharashtra Highway Traffic Police; Mr. Pravinkumar Padwal, IPS, Joint Commissioner of Mumbai Traffic Police; Ms. Uma Shanmukhi Sistla, MD, SBI SG; Mr. Sanjay Prakash, MD, SBI Foundation; Mr. Lalit Mohan, President & COO, SBI Foundation and other senior officials from stakeholder organisations, besides more than 100 Traffic Police personnel.

Dr. Ravinder Singal, IPS, Additional Director General of Maharashtra Highway Traffic Police spoke about how road safety is a collective effort. More advocacy efforts and collaborations are required to drive behavioural change in road safety. He also urged everyone to post on social media and tweet more on the importance of using seatbelts and helmets and thereby encouraging fellow citizens to follow suit.

Under SBIF Suraksha, 1600 helmets were distributed to the Mumbai Traffic Police to enhance safe riding and promote road safety, while providing livelihood opportunities through the fabrication of these helmets by persons with disabilities. Through the project’s unique skill development program, PwDs were trained and employed for manufacturing these ISI Certified helmets made from recycled ABS plastic. Mr. Pravinkumar Padwal, IPS, Joint Commissioner of Mumbai Traffic Police emphasized the importance of helmets for both riders and pillion riders and how one must wear them the right way. He also expressed his gratitude towards SBI Foundation for provision of the helmets and expressed that more such CSR initiatives are required for Road Safety.

Speaking at the event, Mr. Alok Adhikari, Founder, Yashlok Welfare Foundation said, “This initiative has not only provided sustainable livelihood opportunities to PwDs but has also prioritized the safety of those who tirelessly work to ensure smooth traffic flow and road safety.”

In response to the alarming rate of road accidents occurring on the Mumbai-Ahmedabad Highway, SBI Foundation, SBI-SG Global Securities Services Pvt. Ltd., and SBICAP Ventures Limited joined hands with Yashlok Foundation and donated two fully equipped high-impact ambulances to provide free-of-cost and timely emergency and trauma care services. These multi-bed ambulances are fully equipped to provide immediate medical assistance to accident victims and will operate as vital lifelines for those caught in road accidents, offering timely aid and potentially saving lives. With the addition of two ambulances, the Highway Traffic Police can now promptly send these ambulances to the accident site, so that victims receive medical attention as quickly as possible.

Speaking at the event, Mr. Sanjay Prakash, Managing Director, SBI Foundation, said, “SBIF Sanjeevani Nirantar Seva is a unique initiative where the Highway Traffic Police, Yashlok Welfare Foundation, and the local hospitals will work in unison to provide timely emergency and trauma care in the golden hour after an accident, on the Mumbai-Ahmedabad Highway.”

Ms. Uma Shanmukhi Sistla, Managing Director, SBI SG added, “SBI SG Global Securities Services is very happy to have associated with SBI Foundation to donate an Ambulance for the Maharashtra Highway Police and Helmets for the Mumbai Traffic Police to strengthen road safety measures, as a part of our corporate social responsibility program.”

Mr. Suresh Kozhikote, Managing Director, SBICAP Ventures shared, “SBICAP Ventures, is proud to support Project Nirantar Seva, in partnership with SBI Foundation and Yashlok Welfare Foundation. This transformative CSR initiative aims to provide immediate medical assistance to the victims of road accidents, critical in saving precious lives. We are driven by our commitment to building a safer and healthier society and making a positive impact on several lives.”

Mr. Lalit Mohan, President & COO, SBI Foundation, expressed his gratitude to all the guests and stakeholders for their continuous support in making the two initiatives possible.

In a noble effort to make a positive impact on the lives of cancer patients, the Yashlok Welfare Foundation has been relentless in their commitment to support and uplift the community. One of their key initiatives has been the donation of blood to cancer patients at Tata Memorial Hospital. This ongoing Corporate Social Responsibility (CSR) activity has not only saved lives but has also brought hope and solace to those fighting the battle against cancer.

Cancer, a disease that afflicts millions worldwide, often necessitates blood transfusions during treatment. Recognizing this critical need, Yashlok Welfare Foundation has taken it upon itself to bridge the gap between supply and demand. The foundation has organized regular blood donation camps, encouraging employees, volunteers, and the general public to contribute to this noble cause. By partnering with Tata Memorial Hospital, a renowned center for cancer treatment, Yashlok Welfare Foundation ensures that every drop of blood donated reaches those who need it the most.

The impact of their efforts is immeasurable. Through their selfless acts, Yashlok Welfare Foundation has saved countless lives, providing a lifeline to cancer patients battling the disease. Their continuous support demonstrates the power of collective action in making a difference. Not only do these blood donations provide much-needed support for cancer patients, but they also foster a sense of community and solidarity.

Yashlok Welfare Foundation’s dedication to this cause serves as an inspiration to individuals and organizations alike. It highlights the importance of integrating philanthropy into business operations and the potential for transforming lives through CSR initiatives. By championing the cause of blood donation for cancer patients, they have become a driving force in the fight against cancer and a shining example of how corporate entities can contribute positively to society.

In a world where acts of kindness and compassion are increasingly valued, Yashlok Welfare Foundation sets an example worth emulating. Their commitment to donating blood to cancer patients at Tata Memorial Hospital is a testament to the power of empathy and the enduring impact of CSR activities. Through their noble efforts, Yashlok Welfare Foundation is truly empowering lives and giving hope to those in need.

Yashlok Welfare Foundation and Nexus Mangalore Retail Private Limited collaborated on a project aimed at promoting healthy menstruation practices and raising awareness of menstrual wellness and hygiene. Their initiative involved the distribution of free biodegradable sanitary pads to more than 500 women across various areas of Mangalore.

To achieve their goal of reducing plastic waste and advocating for menstrual wellness and hygiene, the Yashlok Welfare Foundation partnered with Gia Industries, a women empowerment project company. Through this partnership, they were able to manufacture biodegradable eco-friendly sanitary pads.

The project holds significant importance in a country where many economically marginalized communities lack access to proper sanitary facilities. By providing sustainable biodegradable sanitary pads to underprivileged women, the initiative strives to address this issue and make a positive impact on their lives.

In summary, the CSR report highlights the collaboration between the Yashlok Welfare Foundation, Nexus Mangalore Retail Private Limited, and Gia Industries to distribute free biodegradable sanitary pads to over 500 women in Mangalore. The project aims to promote healthy menstruation practices, raise awareness about menstrual wellness and hygiene, and contribute to a more sustainable future by reducing plastic waste.

Yashlok Welfare Foundation and Nexus Malls collaborated on a Nationwide Winter Blankets Donation Drive for the Underprivileged. The project aimed to provide blankets to homeless individuals across multiple locations in India, including Chandigarh, Amritsar, Udaipur, Indore, Pune, and Ahmedabad. Nexus Malls employees played an active role in delivering the donated blankets to the underprivileged, enabling them to contribute to creating social impact within their communities.

The project was motivated by the increasingly extreme winter conditions in India, which disproportionately affected the homeless population. Yashlok Welfare Foundation and Nexus Malls recognized the challenges faced by these individuals and took the initiative to address their needs by spreading warmth through blanket donations.

Through their collaborative efforts, the organizations sought to make a positive difference in the lives of the underprivileged and alleviate some of the hardships they face during harsh winters. By involving Nexus Malls employees in the delivery process, the project aimed to foster a sense of community engagement and empowerment.

The CSR report will highlight the successful execution of the Nationwide Winter Blankets Donation Drive, showcasing the geographic reach of the initiative and the impact it had on the lives of the homeless population.

Yashlok Welfare Foundation, in collaboration with Universal Sompo General Insurance, organized a city-level activity in Mumbai, where the Honourable Deputy Chief Minister of Maharashtra, Shri Devendra Fadnavis, distributed helmets to the Mumbai Traffic Police. The project aimed to promote road safety by upskilling disadvantaged individuals and providing them with sustainable livelihood opportunities.

Universal Sompo General Insurance and Yashlok Welfare Foundation partnered to support people with disabilities, underprivileged women, and youth in achieving a sustainable livelihood. The beneficiaries of this collaboration were trained and employed to manufacture helmets specifically for the Mumbai Traffic Police. These helmets will play a crucial role in promoting road safety awareness on the streets of Mumbai.

A total of 2600 helmets will be provided free of cost to the Mumbai Traffic Police, with Universal Sompo General Insurance donating 1000 of them. The helmets are made from recycled plastic and are manufactured by individuals with disabilities and underprivileged women.

During the event, Sharad Mathur, the Managing Director & CEO of Universal Sompo General Insurance, emphasized the importance of road safety measures such as wearing helmets and seat belts to reduce casualties caused by road accidents. He expressed his satisfaction in supporting this social cause and highlighted the role these helmets will play in promoting road safety awareness throughout Mumbai.

Alok Adhikari, the founder of Yashlok Welfare Foundation, stated that the project was designed to empower underprivileged individuals by enhancing their skills and providing them with access to sustainable employment opportunities.

SBI General Insurance, in collaboration with Yashlok Welfare Foundation donated two fully equipped high impact ambulances and 800 stretchers dedicated to enhancing road safety services on Maharashtra’s highways.
These ambulances will provide free medical service to road accident victims plying on Mumbai – Pune and Nashik highways. They will help provide critical emergency treatment within the hour of an accident, and play a big role in saving lives on the road. These ambulances were flagged off on 25th March 2022, in the presence of Shri Prakash Chandra Kandpal, MD & CEO, SBI General, Shri Kulwant Sarangal, IPS ADG Maharashtra Police, Traffic and other officials.

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Yashlok Welfare Foundation’s ongoing initiative to empower people and transform lives completes yet another successful campaign.

In June 2021, Yashlok Welfare Foundation delivered raincoats to the Mumbai Police Department for welfare of the department.

These raincoats will protect the police personnel from heavy rains helping them to function better. The raincoats also serve as a beacon to promote messages for public interest. All the raincoats have prominently printed messages helping in creating public awareness and promoting education to follow traffic rules for road safety and to stop violence against Children and Women.

Since the month of January 2021, Yashlok Welfare Foundation, under the guidance of raincoat manufacturing company trained 60 underprivileged individuals who had lost their source of income due to the pandemic (40 Men and 20 Women) making them capable of manufacturing raincoats for the Mumbai Police personnel.

The manufacturing was planned in two shifts to expedite production of raincoats. First shift was a morning shift with 20 women and 10 men. Second shift was a night shift with 30 men. The entire manufacturing process was well planned after training and educating the employees to teach them a professional way of working as per the market standards. This enabled the employees to learn about a much broader aspect of the manufacturing process and not just making raincoats on a machine.

All this was achieved through generous donations and support and guidance from SBI General Insurance Company Limited, India Exim Bank, IFFCO-TOKIO General Insurance Company Limited, Abhyudaya Co-op. Bank Ltd, Union Bank of India and L&T Financial Services in collaboration with CHIP Mumbai.

With the help of the new skill, the well trained and experienced people who were completely clueless on what to do just six months ago, can now confidently work in any manufacturing unit they want making them self-sustainable. This truly exemplifies our firm belief that sustainable employment is the most powerful form of empowerment and we will continue to work on training, upskilling, employing and empowering the underprivileged in future as well.

A simple deed can let someone see their family again.
After witnessing shortage of blood inventory in current pandemic time, Yashlok Welfare Foundation joined hands with Tata Memorial Hospital Workers Union in Parel-Mumbai and organized a blood donation camp at Tata Memorial Hospital for the cancer patients.
More than 400 people came in for donation and over 220 units of blood was donated by kind souls to help the needy.
Blood donation is one of the wonderful way to contribute towards the society and save many lives.
COVID pandemic has created several myths and disbelief regarding blood donation.
Yashlok Welfare Foundation did not only do their bit to organize the blood donation camp but was also successful in spreading awareness and sensitivity about the much needed blood for the cancer patients of Tata Memorial Hospital.
Donation of blood is very crucial as we continue braving the pandemic. Yashlok Welfare Foundation would request everyone to participate in such blood donation camps and donate blood.

India’s traffic Police force can be largely credited for reducing road accidents. Regulating traffic while being in constant danger themselves, they are primarily responsible for the safety and security of our lives on the road. Their own safety also depends how visible they are to oncoming traffic, visibility that is severely compromised in poor light conditions or at night. This risk is further accentuated on the highways where vehicle speeds are much higher than on busy city roads. Highways account for 55% of all road accidents and 61% of fatalities in India.
Wearing reflective clothing vastly improves visibility of the wearer and has been adopted by Police personnel across the developed world. Research on Evaluation of Reflective Vest Options strongly supports the need for high visibility while directing traffic, assisting motorists, stabilizing an accident scene and conducting roadblocks. These situations generally are consistent with the regulatory requirements regarding the wearing of the reflective clothing. It notes that a driver at 48 kilometres per hour can detect a subject in non-reflective or dark clothing at approximately 70 feet (giving the subject approximately 1.5 seconds to react). At 88 kms per hour, the reaction time was under one second.
Similar research in a simulated work zone concluded that, a driver detected a person in non-reflective clothing at 125 feet while they detected an individual in reflective clothing at 891 feet. Alarmingly however, a driver traveling at 56 kms per hour required 159 feet to stop. Hence, without the protection afforded to a person wearing reflective gear, drivers have little, if any, time to react to a potential collision ahead. Thus, due to the uniform colours, an officer conducting a traffic stop at night would, more than likely, not be seen in his or her uniform without the use of some reflective safety gear. This, and other similar research has led to developed nations considering reflective vests, illuminated apparel, or white clothing with reflective marking as a best practice today.
We, Yashlok Welfare Foundation were more than happy to help provide the Highway Traffic Police (Maharashtra) with good quality reflective clothing. With the help of a generous donation from ACKO General Insurance Limited, Yashlok Welfare Foundation was able to design and deliver 3,000 reflective jackets with road safety messages, tailor-made to the specific needs of the police. The jackets provide sufficient protection from the elements and give the wearer a sharp look that befits a law-enforcement professional.
Yashlok Welfare Foundation also works closely with the marginalised sections of the society that have faced extreme loss of livelihood and income due to COVID-19. Our endeavour to provide reflective clothing to the Maharashtra Highway Police Department also resulted in the direct employment of 35 individuals. We worked with a disabled woman entrepreneur and trained and employed 20 underprivileged women and 15 youth who had lost their jobs during COVID-19 pandemic.
The entire process from training to delivery took over four months from November 2020 till February 2021. By the end of the project, they were well trained in garment manufacturing skills which are useful across the textile industry. Skill building, as never before, is now considered an instrument to empower the individual and improve his/her social acceptance or value.
Yashlok Welfare Foundation believes that as micro-entrepreneurs, women not only make a huge contribution to national income, but they also create reliable social safety nets for their families and communities. Creating an atmosphere of inclusion & opportunity for the women will be a key factor in social & economic empowerment. This activity has not only achieved a respectable and sustainable means of employment for the underprivileged but provided them with a new skill set of stitching garments.

India is one of the busiest countries in the world in terms of road traffic. According to the Ministry of Road Transport and Highways (MORTH), Transport Research Wing, India ranks first in the number of road accident deaths across the 199 countries and accounts for almost 11% of the accident-related deaths in the World. Roughly around 17 accident-related deaths occur across India every hour. The total number of road accidents, while still a massive number has reduced markedly from over 5 lakh in 2015 to less than 4.5 lakh in 2019. India’s traffic Police force can be largely credited for keeping this number in check. Regulating traffic while being in constant danger themselves, they are primarily responsible for the safety and security of our lives on the road. Their own safety also depends how visible they are to oncoming traffic, visibility that is severely compromised in poor light conditions or at night. This risk is further accentuated on the highways where vehicle speeds are much higher than on busy city roads. Highways account for 55% of all road accidents and 61% of fatalities in India.
As part of road safety awareness drive initiated by the Highway Traffic Police Maharashtra, Yashlok Welfare Foundation observed the ‘Road Safety Awareness Month’. The campaign was organised to initiate awareness about the number of road-accidents, their causes and their prevention as well as the importance of following traffic rules. The campaign will be instrumental in bringing down the number of casualties.

During Monsoon 2020, through donations from BookASmile Foundation and Abhyudaya Co-operative Bank Ltd., Yashlok Welfare Foundation provided high quality raincoats to Highway Traffic Police across the state of Maharashtra which protected the police personnel effectively during the heavy rains. These raincoats enabled the police personnel to manage traffic more efficiently and ensure safety of the people commuting by road. This protective gear also served as a beacon for road safety across the state of Maharashtra with relevant road safety messages prominently displayed for the benefit of people.

As India fights back the COVID-19 (aka Coronavirus) pandemic, disinfection and sanitization is among the biggest concerns for the authorities.

Many workers, including doctors, nurses, paramedics, police, pilots, railway workers and Safai Kamgar (Cleaning workers), are braving grave odds every day. India, pinning its hope of containing the outbreak on social distancing and a complete lockdown of major cities and towns. And the success is down to the efforts of unknown but selfless workers.

While doctors are fighting the battle inside hospitals, it’s the police who have to enforce the lockdown outside. Police personnel are in the front-line to combat Covid-19 and are still going out every day to win a war India can’t afford to lose.

Amidst these trying times, it is necessary that the police officials carry out their duty in sanitized conditions to keep the virus at bay. Police officers are on the frontline 24×7 to provide service to the public and those struck by the coronavirus while trying to stay virus-free themselves. As the officers operate selflessly without worrying about their safety, disinfection remains one of the much-needed step in shielding them amid the pandemic.

Doing its bit to help the police officials, Yashlok Welfare Foundation facilitated free of cost disinfectants to the Mumbai Police Department whose personnel are fighting day and night against the deadly virus. The disinfectants were provided with the help of donation and support from D K Flag Foundation – Mumbai.

The efforts put in by everyone to mitigate the effects of this pandemic are highly appreciated and Yashlok Welfare Foundation will always continue its efforts to help the ones doing their best to help others.

7% of Indians suffer from mental health disorders. The poor who experience debt, hunger, poverty, and hopelessness are more likely to suffer from mental disorders and cannot afford medical help. This is a vicious cycle. Thane Mental Hospital has been treating many such poor patients over 100 years.

Thane Mental hospital had approached Yashlok Welfare Foundation and asked them for raincoat donation during monsoon for the patients.

Free raincoats were distributed by Yashok Welfare Foundation to patients of Thane Mental Hospital.

These raincoats were for patients who have to be kept continuously occupied with some or other activities. If they are not kept busy, the empty mind gives them a chance of another mental attack.

All activities are conducted in the hospital premises.

The activities given to them include gardening. Hence during rains, they require raincoats to protect themselves from rain.

Yashlok Welfare Foundation realised the importance for this cause and immediately gave them free raincoats to the patients.

A free of cost medical camp was organised in collaboration with Hiranandani Hospital for Thane Traffic Police personnels,

As per the information gathered from police personnels, due to hectic routine where the police personnels have to work even during public holidays, they do not find time to look after their own health. Any single day off the work schedule goes in taking care of family work or personal work like banking or house maintenance related.

Hence to look after the police personnel who look after the road safety, we arranged this free medical check up.

The entire cost of the medical check up was taken care by Hiranandani Hospital.

Number of tests were done such as, basic screening – BMI ( Body mass index), Blood Pressure & Diabetes supported with Doctor Consultation.

During the medical camp many police personnels realised they need treatment on blood pressure and diabetes which they had never realised. The medical camp proved to be an eye opener for police personnels who now take precautions to take care of their own health through healthy life style and medication.

Healthy Traffic Police directly affects road safety.

Yashlok Welfare Foundation has been actively involved in promoting education of underprivileged children in the past when we donated E-learning software to a tribal school in Konkanpada Zilla Parishad School in interior Maharashtra. We have endeavoured to provide the same support to underprivileged children in our locality as well.

We have sponsored the primary school education of children for the ongoing academic year and shall endeavour to do the same for more deserving children in times to come.